“To live is to choose, you must know who you are and what you stand for, where you want to go and why you want to go there.” I am quoting Kofi Annan, 2001 Nobel Peace Prize winner, only I believe “To design is to choose, I must know where I want to go and why I want to go there.” With the rapid and explosive development of digital technology and its immense influence on designers, retailers, and the general public, I am more than interested in the future possibilities of the creative worlds and knowledge beyond my discipline of study.